Read Like a Boss

Recommended Reading List for Marketing Experts

Your passion is fueled by the people and thoughts you surround yourself with. Here’s my recommended reading list of the best ideas to help keep your momentum going.

Did You Know?

CEO’s Read An Average of 5 Books a Month

You and the best bosses in your industry share one thing in common: motivation to never stop learning. Passion drives you to always want to stay on top of the newest information and be inspired by others.

Did you know that CEOs read an average of 60 books a year? That’s an average of five books a month! If you want to read like a leader, where should you start? I’ve compiled a list of books that have dramatically influenced my career. I highly recommend the following books.

1

Leadership

Herding Tigers: Be The Leader Creative People Need

Todd Henry

Reading this book opened my eyes to the real challenges leaders face, especially those who are promoted from within. Not just for creatives, this book is a perfect deep dive into leadership problem-solving.

2

Leadership

The Infinite Game

Simon Sinek

The amazing people at Focus Lab, LLC gifted this book to me. It opened my eyes to career building and finding deeper meaning in my career trajectory. If your goal posts are always moving, this book will change your life and you mind.

3

MARKETING and SALES

Selling to Big Companies

Jill Konrath

A deep dive into how executives think in the sales cycle. Jill Konrath dishes truths that will help you understand how to get people to pay attention to your ideas in and out of the office.

Career Happiness

When to Jump: If the Job You Have Isn’t the One You Want

Check out the book I’m featured in. Foreword written by Sheryl Sandberg, COO of Facebook, and reviewed by Tony Robbins. Read over 50 inspiring stories, (including mine!), that will motivate you to go for gold in your career. 

4

branding

Designing Brand Identity

Alina Wheeler

This book is the holy grail of branding. If you ever needed a crash course in exactly how to build a wildly successful brand this book is for you. It will get your brand ready for marketing in no time. 

5

Marketing and Trends

The Tipping Point: How Little Things Can Make a Big Difference

Malcom Gladwell

Curabitur aliquet quam id dui posuere blandit. Nulla porttitor accumsan tincidunt. Cras ultricies ligula sed magna dictum porta. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eget tortor risus.

6

Marketing Strategy

Marketing Rebellion: The Most Human Company Wins

Mark Schaefer

Curabitur aliquet quam id dui posuere blandit. Nulla porttitor accumsan tincidunt. Cras ultricies ligula sed magna dictum porta. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eget tortor risus.

Companies I’ve Worked With

“Elizabeth is not only a sharp, talented individual, she’s also a good human committed to crafting remarkable brands and the strategies to accompany them. She cuts out the BS and the fluff and tee you up for real, lasting success.

Ashton Songer Ferguson 

Let's Keep the Convo Rollin'.

Get a newsletter worthy of an actual stamp. The Letter is full of thoughtful advice and the best marketing resources in one place to help you cut down on constant Googling. I'll cover marketing, branding, and leadership topics. Your time is precious, let's skip to the good stuff.

Hang Out With Me
Get In Touch

Contact
LinkedIn

Made with pride in Atlanta, GA © Wildcat Echo 2012-2021

Close Bitnami banner
Bitnami