The Dark Illuminations Box exists as a tongue-in-cheek examination of “bite size luxury” experiences.
We injected a macabre tone throughout the design to spark conversation and examine the emotions surrounding the product purchases we make.
We crafted the box as a marketing piece to examine four core concepts:
- – Calling attention to the nature of fleeting luxury experiences
- – Evoking emotions, both positive and negative
- – Using an underserved voice and tone in a funny light
- – Pushing the boundaries of how design influences emotional responses
We end the experience by irrevocably destroying a card in order to spark a deeper conversation around the natural emotional attachments we make to products we purchase.
- Full concept development
- Quote selection
- Character Illustration
- Color treatment
- Pattern development
- Spot UV box design
- Spot UV card design