Wildcat Echo Double Cat Halo Rays Wildcat Echo Double Cat Loading

Fingerprint Coffee is a niche coffee brand focused on being unapologetically themselves. We were tasked with developing communications and visuals that enhanced their emotional quality while telling their story.

How do you make being “tough” feel warm and relatable?

We made “toughness” feel literally touchable through tactile design. By identifying the brand’s value to it’s customers, we were able to bridge the divide between “cool” and “relatable” while building a system that entices, delights, and feels authentic.

Services Provided

Strategy

  • Full concept development
  • Brand promise
  • Voice & tone

Visual Design

  • Logo + secondary logo
  • Color treatment
  • Pattern development
  • Typography
  • Full brand environment designs

Print

  • Employee apron design
  • Take-away coffee cup
  • Coffee bag