That Soap Place came to us focused on changing their overall look, but with reservations about losing the key elements that made them truly them.
They wanted a look that was authentic AND attractive to new customers.
We tackled their fears by creating:
- – A profile of their current customers and competitors
- – Modern, clean brand treatments that appealed to their customers
- – Designs that highlight how quirky their product names are
Each soap is hand poured and unique, made in small batches. With a growing customer base and a variety of scents, their label design elements were crafted to quickly and easily reflect their current offerings.
We transformed The Soap Place into a competitive, well thought out brand is worthy of the time, effort, and thought that behind the products.
- Competitive analysis
- Target market assessment
- Logo development
- Secondary logo development
- Monogram development
- Color treatment
- Label layout design
- Signage design